Wednesday, June 22, 2005

Tekken 5 amazing Student Print ads





From browsing Ihaveanidea i found these sample ads for tekken 5 based on the idea of customization. I think the ads are pretty cool and really a fresh take on all advertising for Tekken games. it's really nice to see quality student work.

TITLE:Clippers
AGENCY:Miami Ad School : Madrid
CREATIVE DIRECTOR:
ART DIRECTOR:Guillermo Echevarria
COPYWRITER:Marvin Figueroa

17 Comments:

Anonymous Anonymous said...

i don't know about amazing. they took high res wallpapers from the microsoft website and pasted in objects (razor, etc) so what.
i give it 2 out of 5. where is the idea. Its customizable,... so what ?

12:23 PM  
Blogger heemaz said...

i think its a brilliant way to show cool ads ?
and maybe you could at least post your name so i know who to address mr/mrs anonymous!

12:25 PM  
Blogger heemaz said...

microsoft website ? this is ps2 ... get your facts str8

12:35 PM  
Anonymous Anonymous said...

sorry... PS2 website...
and using letter with numbers is a little outdated my friend.

what do you mean brilliant way to show cool ads ? Just becuase the visual is nice doesn't mean that the ad is cool.

1:19 PM  
Anonymous Anonymous said...

http://www.tekken-official.jp/download/index_e.html

this is where he got it from... get rid of the background and paste in something in his hand and throw in the ps2/tekken logo...

all i am asking you is where is the idea? is it a good concept ?

1:27 PM  
Blogger heemaz said...

obviousily i thought it was, or else i wouldn't have posted it on my blog. Yes its really simple, but isn't that what all advertising at its best should be ?

2:02 PM  
Anonymous Anonymous said...

man... what are you doing in this business ? you don't get my point. there is NO concept behind these ads. The guy took existing pictures and pasted other images on top. The idea is that its customizable... that's very weak.

look at all the other ps ads that are out there. they have concepts/ideas behind them, where this one doesn't at all.

You just like the nice graphics... but that DOES NOT make the ad good.

2:22 PM  
Anonymous Anonymous said...

hey man,
sorry i was a little harsh on you.

2:48 PM  
Blogger heemaz said...

"..a little harsh"

hahahah, that is the understatement of the year.

3:00 PM  
Blogger heemaz said...

who are you ? you understand advertising so much i guess why don't you at least go through the trouble to post your real name ?

3:02 PM  
Blogger heemaz said...

i do admit the fact that alot of the ad is cool because of the quality of the images, but the concept is still prety interesting.

3:06 PM  
Anonymous Atom Boy said...

"Dig in to the most customizable tekken game ever! Earn fight money and use your winnings to outfit your characters with shades, hats, alternate costumes, and secret items and more."

The fact that you can now change the characters, endings and more in a game and a genre that's old, is big. The characters are old, so anything to make them 'new' is good. You underestimate why people will want to buy this game, instead of say, Dead or Alive or KoF. It adds to replay value. Customization helps move games off the shelves.

Like it or not, this ad would make me buy the game and isn't that the point.

3:21 PM  
Anonymous Guillermo Echevarria said...

Hey. I'm the Art director for this ad. Thanks for the comments. In coming up with the idea we were thinking as gamers, what would make us buy this game if we already own previous versions. The truth is, most games dont really change that much from version to version. Especially Tekken. They might add a new character here and there, new backgrounds, but that's it. What makes this version different is the physical customization of the characters. So we went for that.

Thanks...

5:40 PM  
Anonymous Ben Popken said...

So what if he grabbed images from the website. If you want to go down that road, you're a ripoff artist because you didn't build your own computer and code your own browser to access this page. Hack!

8:55 AM  
Blogger fereshta said...

This comment has been removed by a blog administrator.

6:50 PM  
Blogger fereshta said...

This comment has been removed by a blog administrator.

6:51 PM  
Blogger fereshta said...

I think the ads were going towards a good direction, but it didn't happen at the end. I get something, I miss something...

6:52 PM  

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