Sunday, June 26, 2005

When ads go bad p2

Ok, so where do I start? the layout? the cheese idea? I know McCann handled the rogers account before publicis got ahold of it, but McCann did a wonderful job before with the Jay's baseball north campaign. Could this be one of those "transitional" phases where theres no agency to handle the account and some random dude with a photoshop diploma whips ads like these up? please say it's so.

Making your ad seem like a movie poster is alright and sometimes it works if its pulled off in a nice fashion. But when your dealing with say BASEBALL you shouldn't be portraying it as a movie. It's downsizing your product. Baseball and all live sport events in general are much more of a spectacle than movies. Its more engaging in terms of the open audience and watching REAL people perform in front of your eyes.

Yes, Movie goers in the past few years have been on a steady rise, but giving in to that trend is no good. Just like when Kentucky Fried Chicken changed there name to KFC because they were afraid of the Health associations the word "fried" brought along. But guess what? KFC is history, they decided to bring back Good ol' Kentucky Fried Chicken and stick to there roots. Point? Baseball is Baseball its not a movie, advertise baseball.


Anonymous M&M said...

It seems an even greater concern should be about putting baseball players in a line up when there is so much focus on steroid use and potentially illegal activity in the sport. Why solidify that impression with your own ad?

7:22 AM  
Blogger Steve-o said...

Ya these are just bad. Poor idea, poor execution. I think they really missed the boat. It doesn't get me excited to watch baseball or feel some sort of special bond with the Jays. I think some of the best baseball ads were done for the Oakland A's a couple years ago.

6:58 AM  
Blogger heemaz said...

If you get a chance steve you should dig em up and post them here.

7:17 AM  
Blogger jimmiejo said...

These were done in house at the Jays organization. The tv ads and outdoor were just as bad.

7:10 PM  

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