When ads go bad p2

Ok, so where do I start? the layout? the cheese idea? I know McCann handled the rogers account before publicis got ahold of it, but McCann did a wonderful job before with the Jay's baseball north campaign. Could this be one of those "transitional" phases where theres no agency to handle the account and some random dude with a photoshop diploma whips ads like these up? please say it's so.

Making your ad seem like a movie poster is alright and sometimes it works if its pulled off in a nice fashion. But when your dealing with say BASEBALL you shouldn't be portraying it as a movie. It's downsizing your product. Baseball and all live sport events in general are much more of a spectacle than movies. Its more engaging in terms of the open audience and watching REAL people perform in front of your eyes.

Yes, Movie goers in the past few years have been on a steady rise, but giving in to that trend is no good. Just like when Kentucky Fried Chicken changed there name to KFC because they were afraid of the Health associations the word "fried" brought along. But guess what? KFC is history, they decided to bring back Good ol' Kentucky Fried Chicken and stick to there roots. Point? Baseball is Baseball its not a movie, advertise baseball.