Thursday, June 23, 2005

When ads go bad



This is posted all throughout the Toronto Transit subway system in MASS quantities Hmmm, Who was responsible for this astrocity ? I know FCB handles the advertising for the Province of Ontario. But they possibly couldn't have did this. THEN WHO DID? It even looks like a bad MSPaint job. I mean to have this ad be a lone random ad in the subway system is one thing, but to see it ten thousand times a day is another. Bad advertising really lowers the standards, and drives people away from advertising like nothing else. I hope who ever is responsible for this is trialed and prisoned!

When institutions start accepting any form of advertisement regardless of quality. Then that is the doom signal for all us in the ad biz. There should be set standards in terms of what qualifies as good advertising, what is good enough to show to the public. Only the best advertising should be out there. Visionary? maybe, but hey imagine a future where only the BEST advertising is out there and people actually go out of there way to look at cool ads.

8 Comments:

Anonymous Anonymous said...

Hate to be a nitpicker, but if you're striving to be the best... it's ads not Ad's. Otherwise, very cool blog. Incorrect use of possessive is way too rampant these days.

--The Phantom Copywriter

3:00 PM  
Anonymous Anonymous said...

The lack of proper kerning in the letter-spaced "A IS FOR ADVERTISING" header is also annoying. I realize it's set in html, which doesn't support kerning, but that's easily fixed -- screen grab it and fix in photoshop.

--Mr. Typography

4:10 PM  
Anonymous Zack Simone said...

Heemaz, Yeah talk about really bad ads, not only are they on the subways but they are on the sides of bus's. It's bad advertising like this that just makes me shake my head. Really , seriously something has to be done about this stuff. HOW do these things get printed, i dont know.

6:17 PM  
Blogger heemaz said...

To phantom copywriter ... thanks for pointing that out, thats why i'm an art director.

To Mr. Typography ... it's a set template from blogger, i'll see if i can change it somehow.

To Zack ... urrghhhh yeah i'm so frustrated !

7:23 PM  
Blogger heemaz said...

And thanks for pointing out mistakes, like i said this whole blog is about raising the standards... let's help eachother out.

7:25 PM  
Anonymous Anonymous said...

bad advertising is what makes great, award winning advertising what it is. if all the ads out there were GREAT and creative, then maybe the industry would strive for boring and uninteresting.

you gotta take the bad to truly appreciate the good. as with all dichotomies.

9:03 PM  
Anonymous Anonymous said...

if bad ads make good ads great, then imagine how much further people would push themselves if what's considered award-winning and amazing was just average and banal.

i don't think a world of great ads would begin a movement toward crap; i think a world of great ads would create an evolution into greater ads.

5:09 PM  
Anonymous Anonymous said...

Glad you took my comment in the spirit it was intended. I agree with the prior comment about having "badvertising" so that "goodvertising" can exist. It's like having evil, so good can exist. Etc.

Cheers,
Phantom CW

4:48 PM  

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