smashLAB launches controversial ad campaign

I recently came across this new "controversial" ad campaign by new firm smashLAB. I'd say it delivers in terms of being controversial plus it's pretty neat and original.

Here's what their official press release has to say:


smashLAB launches controversial ad campaign

Branding and advertising firm smashLAB launches an eyebrow-raising self promotional ad campaign featuring the less-glamorous byproducts of being a creative. Initial reactions to ads have been strong-particularly to the one in the series titled "Toilet".

The ad has raised a stink with some, with one respondent saying, "[It's] gross. In a really disgusting way." But it also managed to hit some fans, with another respondent saying, "The **** is my fave. Masterful." Overall, the feedback has been positive, with shades of concern. smashLAB feels it is just what the doctor ordered: a highly visible campaign that targets a very particular crowd and gets people talking.You can see the ads and learn more about smashLAB by visiting www.smashlab.com