Tide makes me feel gross inside.

Saatchi and Saatchi.

Hmmmm ... Bad job Saatchi, there's mutiple layers of having to "get it" before you finally say to yourself ... oh I got it. I think it's taking a simple idea and trying too hard to execute it. Ariel did a brilliant job to have the same idea come across but in a much simpler way, they had a sticker stain being peeled off a tshirt. That's it.

done.

but to put markers and food ? eww that makes me feel gross inside.