Sunday, August 14, 2005

Tide makes me feel gross inside.

Saatchi and Saatchi.

Hmmmm ... Bad job Saatchi, there's mutiple layers of having to "get it" before you finally say to yourself ... oh I got it. I think it's taking a simple idea and trying too hard to execute it. Ariel did a brilliant job to have the same idea come across but in a much simpler way, they had a sticker stain being peeled off a tshirt. That's it.


but to put markers and food ? eww that makes me feel gross inside.


Blogger guillo said...

WTF? This ad sucks. It's one of those contrived ideas that really suck. Its not even a good idea. Trying too hard... what are they trying to say anyway? That the product comes out of ketchup bottles? or that the product replaces ketchup... on a hotdog? wha? crap.

3:40 PM  

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