Sunday, February 19, 2006


On Friday I was invited by Peter Oliver the Chairman of Advertising at OCAD to attend a special talk by Saatchi & Saatchi's worldwide CEO Kevin Roberts. Let me say it was quite inspirational and motivating. Saatchi & Saatchi are currently undergoing a massive transformation that will take about a year and that will "re-think" everything related to advertising. The main insight I got from Kevin's talk was that the future is all about screens, and consumers interacting with the advertisements. The age of "sit back and let us entertain you" is gone as far as Kevin is concerned.

For more info on sisomo and Kevin click here: