Tuesday, June 21, 2005

Ford Creates a living Billboard in Dundas Square


"Living Billboard"
"Living Billboard" that was recently installed on the roof of the Hard Rock Cafe in Dundas Square. I recently spoke with the Production House who shared some of the impressive production details. The plants are real - over 900 of them in total, complete with a full irrigation system attached to the back of the board. The plants and irrigation system alone took 6 men a full week to install. And no need to worry about the plants once they grow. They're tended to by a landscape crew weekly.... thanks to Gladys Bachand from Leo for forwarding this to me

26 Comments:

Anonymous Dario Meli said...

Do you have any idea on what this cost?

12:45 PM  
Blogger heemaz said...

i think a rough estimate would be 10-20 grand for installation and upkeep alone. I'd have to make sure though.

12:50 PM  
Anonymous Dario Meli said...

heeemaz, if you could ask your friend i'd be much appreciative.

we're looking to do something similar but for a product that is actually 'green', not an SUV that gets half the mileage of a prius.

dm

2:58 PM  
Blogger heemaz said...

sure, i'll see what i can do!

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Escape Hybrid may not be as fuel efficient as a Prius, but it can beat a Civic. You can drive it almost 1000km on one tank in the city.

A board like that will cost more than $20K. Large format printing, a custom oversize logo, hundreds of plants, ongoing maintenance of the plants, custom frame and installation.

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